Mobile Pandora Ad Revenues per Hour Spent with Mobile Pandora, per Person
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US Mobile Pandora Ad Revenues per Hour Spent with Mobile Pandora, per Person
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Mobile Pandora ad revenues per hour spent with mobile Pandora, per person (dollars) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: includes advertising that appears on mobile phones and tablets; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; time spent is among ages 18+ and includes all time spent listening to Pandora on mobile devices (smartphones, feature phones, and tablets); includes free ad-supported listeners and Pandora Plus and Premium subscribers
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
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