US Pandora Paid Subscribers and Penetration

Timeframe20232024202520262027
Pandora paid subscribers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of paid digital audio subscribersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who subscribe to one of Pandora's paid services (e.g., Plus, Premium, or Premium Family); each individual account on a Premium Family plan counts as one subscriber; includes self-pay subscribers and paid promotional subscribers; excludes free trial users

Additional Note: Includes Stitcher Premium subscribers.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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