Source: eMarketer, February 2023 - May 2023
Note: internet users of any age who subscribe to one of Pandora's paid services (e.g., Plus, Premium, or Premium Family); each individual account on a Premium Family plan counts as one subscriber; includes self-pay subscribers and paid promotional subscribers; excludes free trial users
Additional Note: Includes Stitcher Premium subscribers.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.