Pandora Paid Subscribers
Ad Revenue
Ad Revenue per Hour, per Person
Mobile Ad Revenue
Subscription Revenue
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US Pandora Paid Subscribers and Penetration
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Pandora paid subscribers (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of paid digital audio subscribers | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: internet users of any age who subscribe to one of Pandora's paid services (e.g., Plus, Premium, or Premium Family); each individual account on a Premium Family plan counts as one subscriber; includes self-pay subscribers and paid promotional subscribers; excludes free trial users
Additional Note: Includes Stitcher Premium subscribers.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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