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UK Digital Audio Listeners and Penetration
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Digital audio listeners (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: internet users of any age who listen to music or other audio content (i.e. podcasts) via live-streaming on any device or via direct download on mobile devices at least once per month
Additional Note: Includes online streaming of radio stations; digital-only streaming services (i.e. Spotify and Pandora); music or other audio content delivered within a website or app (e.g., in-game music services); or audio podcasts (streamed or downloaded). Excludes other downloaded audio files (e.g., music MP3s) except on mobile and digital terrestrial and satellite radio services that are delivered over the air.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.
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