Source: Insider Intelligence | eMarketer, August 2023 - October 2023
Note: internet users of any age who listen to music or other audio content (i.e. podcasts) via live-streaming on any device or via direct download on mobile devices at least once per month
Additional Note: Includes online streaming of radio stations; digital-only streaming services (i.e. Spotify and Pandora); music or other audio content delivered within a website or app (e.g., in-game music services); or audio podcasts (streamed or downloaded). Excludes other downloaded audio files (e.g., music MP3s) except on mobile and digital terrestrial and satellite radio services that are delivered over the air.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.