UK Digital Audio Listeners and Penetration

Timeframe20222023202420252026
Digital audio listeners (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who listen to music or other audio content (i.e. podcasts) via live-streaming on any device or via direct download on mobile devices at least once per month

Additional Note: Includes online streaming of radio stations; digital-only streaming services (i.e. Spotify and Pandora); music or other audio content delivered within a website or app (e.g., in-game music services); or audio podcasts (streamed or downloaded). Excludes other downloaded audio files (e.g., music MP3s) except on mobile and digital terrestrial and satellite radio services that are delivered over the air.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

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