Source: eMarketer, February 2023 - May 2023
Note: smartphone users of any age who listen to audio via smartphone through direct download or live stream at least once per month; excludes sideloaded audio, ringtones and ringback tones
Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data, and demographic and socioeconomic factors.