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United StatesWorldwide Mobile Ad Spending, by Country
Mobile Ad Spending Penetration
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Worldwide
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Mobile Ad Spending
by Country
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Mobile Ad Spending
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Mobile Ad Spending Growth
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Mobile Ad Spending Penetration
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Mobile Ad Spending: % of mobile ad spending worldwide
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Jump to Source Comparisons Below

Mobile Ad Spending Penetration Worldwide, by Country

% of total media ad spending
Timeframe20222023202420252026
ArgentinaMaximum of two rows can be charted.
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AustraliaMaximum of two rows can be charted.
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BrazilMaximum of two rows can be charted.
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CanadaMaximum of two rows can be charted.
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China*Maximum of two rows can be charted.
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FranceMaximum of two rows can be charted.
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GermanyMaximum of two rows can be charted.
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IndiaMaximum of two rows can be charted.
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IndonesiaMaximum of two rows can be charted.
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ItalyMaximum of two rows can be charted.
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JapanMaximum of two rows can be charted.
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MexicoMaximum of two rows can be charted.
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New ZealandMaximum of two rows can be charted.
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RussiaMaximum of two rows can be charted.
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South KoreaMaximum of two rows can be charted.
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SpainMaximum of two rows can be charted.
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ThailandMaximum of two rows can be charted.
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UKMaximum of two rows can be charted.
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USMaximum of two rows can be charted.
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Source: eMarketer

Note: includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets. Mobile search ad spending includes advertising on search engines, search apps and carrier portals. Mobile display ad spending includes banners, rich media and video on WAP sites, mobile HTML sites and embedded in-app/in-game advertising; *excludes Hong Kong

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; estimates from other research firms; and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Mobile ad spending (% of total media ad spending), France

Sources2020202120222023202420252026
eMarketer,October 2022
Magna Global,June 2019
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