Worldwide Mobile Ad Spending

Timeframe20222023202420252026
Mobile ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Mobile ad spending, Worldwide, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
RBC Capital Markets,December 2017
Barclays Bank,January 2018
Raymond James,June 2018
Zenith,December 2019

Mobile ad spending growth, Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Cowen and Company,January 2019
RBC Capital Markets,December 2017
Barclays Bank,January 2018
Raymond James,June 2018
Zenith,December 2019

Mobile ad spending (% of total digital ad spending), Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
Raymond James,June 2018

Mobile ad spending (% of total media ad spending), Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
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