Worldwide Mobile Ad Spending

Timeframe			2022	2023	2024	2025	2026
Mobile ad spending (billions)								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of total digital ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of total media ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, October 2022

Methodology: All years converted to US dollars using average 2021 exchange rates unless otherwise noted for individual countries. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Mobile ad spending, Worldwide, billions

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
Cowen and Company,January 2019
RBC Capital Markets,December 2017
Barclays Bank,January 2018
Raymond James,June 2018
Zenith,December 2019

Show Notes

Mobile ad spending growth, Worldwide

Sources	2020	2021	2022	2023	2024	2025	2026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Cowen and Company,January 2019
RBC Capital Markets,December 2017
Barclays Bank,January 2018
Raymond James,June 2018
Zenith,December 2019