US Native Programmatic Display Ad Spending

Timeframe20202021202220232024
Native programmatic display ad spending (billions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of native display ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of programmatic display ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: includes programmatic digital display ads that follow the form, feel and function of the content of the media on which they appear

Additional Note: Programmatic digital display ads are digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology. Examples of native digital display ads include sponsored content, promoted content, content recommendation widgets, in-feed units (e.g., Facebook, Twitter, Yahoo News), rewarded video ads and out-stream video ads within a feed or article. Excludes in-stream video ads (e.g., YouTube).

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Become a Client
Powerful data and analysis on nearly every digital topic.