Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →YouTube is the most popular free video service across all generations
Article |
Sep 26, 2023
With the WGA strike over, streaming turns to an uncertain future
Article |
Sep 26, 2023
How are Walmart, Best Buy, and others innovating with mobile apps?
Article |
Sep 26, 2023
Affirm explores subscriptions to boost profitability efforts
Article |
Sep 25, 2023
Google says it quietly raised ad prices as much as 10%. Advertisers say it’s higher.
Article |
Sep 25, 2023
Advertising makes up the lion’s share of mobile app revenues
Article |
Sep 25, 2023
Why in-store sales data is ripe for CPG retail media networks
Article |
Sep 25, 2023
How to build in-store retail media from the ground up
Article |
Sep 25, 2023
Social media is a lifeline, but Gen Zers do desire occasional breaks
Article |
Sep 25, 2023
Here are 2023’s top CPG retail media networks—and why they rank so highly
Article |
Sep 25, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Native Display Ad Spending, by Segment
Overall
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, January 2023 - May 2023
Note: includes digital display ads that follow the form, feel and function of the content of the media on which they appear; *includes digital display ads appearing within social networks, social network games and social network apps that follow the form, feel and function of the content of the media on which they appear; **includes digital display ads appearing within sites other than social networks, social network games and social network apps that follow the form, feel and function of the content of the media on which they appear
Additional Note: Examples of native digital display ads include sponsored content, promoted content, content recommendation widgets, in-feed units (e.g., Facebook, Twitter, Yahoo News), rewarded video ads and out-stream video ads within a feed or article; excludes in-stream video ads (e.g., YouTube). Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content; excludes YouTube.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.