Native Display Ad Spending, by Segment
Overall
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US Native Display Ad Spending, by Segment
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Social* | ||||||||
| – billions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of native display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of social network ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Nonsocial** | ||||||||
| – billions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of native display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total | ||||||||
| – billions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: includes digital display ads that follow the form, feel and function of the content of the media on which they appear; *includes digital display ads appearing within social networks, social network games and social network apps that follow the form, feel and function of the content of the media on which they appear; **includes digital display ads appearing within sites other than social networks, social network games and social network apps that follow the form, feel and function of the content of the media on which they appear
Additional Note: Examples of native digital display ads include sponsored content, promoted content, content recommendation widgets, in-feed units (e.g., Facebook, Twitter, Yahoo News), rewarded video ads and out-stream video ads within a feed or article; excludes in-stream video ads (e.g., YouTube). Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content; excludes YouTube.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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