US Native Social Network Video Ad Spending

Timeframe20202021202220232024
Native social network video ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of social network video ad spendingMaximum of two rows can be charted.
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– % of native video ad spendingMaximum of two rows can be charted.
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– % of native social network display ad spendingMaximum of two rows can be charted.
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– % of native display ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes digital video ads appearing within social networks, social network games and social network apps that follow the form, feel and function of the content of the media on which they appear

Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content; excludes YouTube.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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