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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, January 2023 - October 2023
Note: includes out-stream digital video ads that follow the form, feel and function of the content of the media on which they appear; *includes digital video ads appearing within social networks, social network games and social network apps that follow the form, feel and function of the content of the media on which they appear; **includes out-stream digital video ads appearing within sites other than social networks, social network games and social network apps that follow the form, feel and function of the content of the media on which they appear
Additional Note: Examples of native digital video ads include rewarded video ads and out-stream video ads within a feed or article; excludes in-stream video ads (e.g., YouTube). Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content; excludes YouTube.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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