Digital Ad Spending in Australia

Timeframe20222023202420252026
Digital ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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– % of worldwide digital ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Digital ad spending, Australia, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending growth, Australia

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending (% of total media ad spending), Australia

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
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