Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
---|---|---|---|---|---|---|---|---|
Open Exchange* | ||||||||
– billions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % of total RTB digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % of total programmatic digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % of worldwide open exchange digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Private Marketplace** | ||||||||
– billions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % of total RTB digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % of total programmatic digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % of worldwide private marketplace digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Real-Time Bidding | ||||||||
– billions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % of total programmatic digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % of worldwide RTB digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. |
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