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United StatesMobile Ad Spending, Canada
Mobile Ad Spending
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Overall
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Mobile Ad Spending
Ad Spending per Hour, per Person
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Mobile Ad Spending per Hour Spent with Nonvoice Mobile Activities, per Person
by Format
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Mobile Ad Spending, by Format
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Mobile Ad Spending Growth, by Format
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Mobile Ad Spending Share, by Format
Formats
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Mobile Display Ad Spending
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Mobile Search Ad Spending
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Mobile Video Ad Spending
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Jump to Source Comparisons Below

Mobile Ad Spending in Canada

Timeframe20222023202420252026
Mobile ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes SMS, MMS and P2P messaging-based advertising

Additional Note: eMarketer benchmarks its Canada mobile ad spending projections against the IAB Canada, for which the last full year measured was 2018.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Mobile ad spending, Canada, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Mobile ad spending growth, Canada

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes
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