Mobile Display Ad Spending in Canada

Timeframe20222023202420252026
Mobile display ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total display ad spendingMaximum of two rows can be charted.
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– % of total mobile ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on mobile phones and tablets on all formats mentioned

Additional Note: Traditional display ads include banner ads, direct response, rich media, sponsorships and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets). Video ads include ads on WAP sites and mobile HTML sites. Video game ads include embedded in-app/in-game advertising. Search ads include ads on search engines, search apps and carrier portals. Messaging data includes ad placements in SMS, MMS and peer-to-peer messaging.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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