Mobile Ad Spending Growth in Canada, by Format

% change
Timeframe20222023202420252026
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– Traditional DisplayMaximum of two rows can be charted.
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– VideoMaximum of two rows can be charted.
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Source: eMarketer

Note: includes SMS, MMS and P2P messaging-based advertising; includes advertising that appears on mobile phones and tablets on all formats mentioned; mobile traditional display data for 2015-2025 includes video gaming; *includes ad placements in mobile messaging (e.g. SMS, MMS and P2P messaging), classifieds/directories, email and performance (e.g. QR codes) from 2015 to 2024

Additional Note: eMarketer benchmarks its Canada mobile ad spending projections against the IAB Canada, for which the last full year measured was 2018.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Mobile ad spending growth, Canada

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
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