Mobile Ad Spending Share, by Format
Overall
Ad Spending per Hour, per Person
by Format
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Mobile Ad Spending Share in Canada, by Format
% of total mobile ad spending
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Display | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Traditional Display | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Search | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: includes SMS, MMS and P2P messaging-based advertising; includes advertising that appears on mobile phones and tablets on all formats mentioned; mobile traditional display data for 2015-2025 includes video gaming; *includes ad placements in mobile messaging (e.g. SMS, MMS and P2P messaging), classifieds/directories, email and performance (e.g. QR codes) from 2015 to 2024
Additional Note: eMarketer benchmarks its Canada mobile ad spending projections against the IAB Canada, for which the last full year measured was 2018.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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