Source: Insider Intelligence | eMarketer, March 2023 - May 2023
Note: includes SMS, MMS and P2P messaging-based advertising; includes advertising that appears on mobile phones and tablets on all formats mentioned; mobile traditional display data for 2015-2025 includes video gaming; *includes ad placements in mobile messaging (e.g. SMS, MMS and P2P messaging), classifieds/directories, email and performance (e.g. QR codes) from 2015 to 2024
Additional Note: eMarketer benchmarks its Canada mobile ad spending projections against the IAB Canada, for which the last full year measured was 2018.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.