Mobile Display Ad Spending in UK

Timeframe20222023202420252026
Mobile display ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total display ad spendingMaximum of two rows can be charted.
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– % of total mobile ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Methodology: eMarketer estimates for ad spending include the impact of the weaker local currency. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=0.850284. All years prior are converted using US$1=0.727128. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Mobile display ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Mobile display ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
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