UK Mobile Ad Spending Growth, by Format

% change
Timeframe20222023202420252026
DisplayMaximum of two rows can be charted.
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– VideoMaximum of two rows can be charted.
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– Banner ads and text linksMaximum of two rows can be charted.
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SearchMaximum of two rows can be charted.
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OtherMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: includes ad spending on mobile phones, tablets and other internet-connected mobile devices

Additional Note: Mobile display ad spending includes banner ads and text links, sponsorships, standard display, video and other display formats.Mobile search ad spending includes advertising on search engines, search apps and carrier portals. Other includes classified,Mobile SMS/MMS, tenancies and other.

Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends

Comparative Estimates from Additional Sources:

Mobile display ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Mobile search ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Mobile ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
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