Mobile Ad Spending Growth, by Format
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UK Mobile Ad Spending Growth, by Format
% change
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Display | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Banner ads and text links | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Search | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: includes ad spending on mobile phones, tablets and other internet-connected mobile devices
Additional Note: Mobile display ad spending includes banner ads and text links, sponsorships, standard display, video and other display formats.Mobile search ad spending includes advertising on search engines, search apps and carrier portals. Other includes classified,Mobile SMS/MMS, tenancies and other.
Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends
Comparative Estimates from Additional Sources:
Mobile display ad spending growth, UK
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Mobile search ad spending growth, UK
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Mobile ad spending growth, UK
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 |
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