Mobile Banner Ad Spending in UK

Timeframe20222023202420252026
Mobile banner ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of mobile ad spendingMaximum of two rows can be charted.
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– % of total banner ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; banner ad spending includes ads such as Facebook's Sponsored Stories and Twitter's Promoted Tweets; includes ad spending on tablets

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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