Source: Epsilon, October 2019 - May 2023
Note: represents activity among Epsilon clients, broader industry metrics may vary; only includes business-as-usual messages, and doesn't include triggered emails
Additional Note: total click rate = total clicks divided by emails delivered
Methodology: Data is from the quarterly Epsilon reports titled "Email Trends and Benchmarks." Data is based on billions of emails sent during each quarter by 170 participating Epsilon clients. Epsilon clients operate within various industries including business products and services, consumer products and services, financial services, retail and travel. Epsilon is a marketing agency.