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United StatesEmail Marketing Performance Benchmarks, North America
Total Click Rates
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Email Total Click Rates, by Industry, North America

TimeframeQ2 2018Q3 2018Q4 2018Q1 2019Q2 2019
AutomotiveMaximum of two rows can be charted.
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Business products & servicesMaximum of two rows can be charted.
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Consumer & business publishingMaximum of two rows can be charted.
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Consumer products - CPGMaximum of two rows can be charted.
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Consumer products - pharmaceuticalMaximum of two rows can be charted.
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Consumer servicesMaximum of two rows can be charted.
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Financial services - credit cards/banksMaximum of two rows can be charted.
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Financial services - generalMaximum of two rows can be charted.
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RetailMaximum of two rows can be charted.
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Travel & hospitalityMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: Epsilon

Note: represents activity among Epsilon clients, broader industry metrics may vary; only includes business-as-usual messages, and doesn't include triggered emails

Additional Note: total click rate = total clicks divided by emails delivered

Methodology: Data is from the quarterly Epsilon reports titled "Email Trends and Benchmarks." Data is based on billions of emails sent during each quarter by 170 participating Epsilon clients. Epsilon clients operate within various industries including business products and services, consumer products and services, financial services, retail and travel. Epsilon is a marketing agency.

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