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United StatesEmail Marketing Performance Benchmarks, North America
Triggered Click Rates
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Overall
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Deliverability Metrics
by Industry
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Bounce Rates
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Total Click Rates
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Total Open Rates
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Unique Click Rates
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Unique Click-to-Open Rate
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Unique Open Rates
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Triggered Bounce Rates
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Triggered Click Rates
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Triggered Open Rates
by Message Type
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Click Rates
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Click-to-Open Rates
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Open Rates
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Triggered Email Total Click Rates, by Industry, North America

TimeframeQ2 2018Q3 2018Q4 2018Q1 2019Q2 2019
Business products & servicesMaximum of two rows can be charted.
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Consumer products - pharmaceuticalMaximum of two rows can be charted.
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Financial services - credit cards/banksMaximum of two rows can be charted.
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RetailMaximum of two rows can be charted.
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Source: Epsilon

Note: represents activity among Epsilon clients, broader industry metrics may vary; triggered emails = emails that were sent as a result of consumer activities, and include messages such as a welcome, thank you and confirmation

Additional Note: total click rate = total clicks divided by emails delivered

Methodology: Data is from the quarterly Epsilon reports titled "Email Trends and Benchmarks." Data is based on billions of emails sent during each quarter by 170 participating Epsilon clients. Epsilon clients operate within various industries including business products and services, consumer products and services, financial services, retail and travel. Epsilon is a marketing agency.

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