Source: Epsilon, October 2019 - May 2023
Note: represents activity among Epsilon clients, broader industry metrics may vary; triggered emails = emails that were sent as a result of consumer activities, and include messages such as a welcome, thank you and confirmation
Additional Note: bounce rate = bounced and undelivered emails divided by emails sent
Methodology: Data is from the quarterly Epsilon reports titled "Email Trends and Benchmarks." Data is based on billions of emails sent during each quarter by 170 participating Epsilon clients. Epsilon clients operate within various industries including business products and services, consumer products and services, financial services, retail and travel. Epsilon is a marketing agency.