Conversion Rates
Metrics, by Device
Growth & Share, by Device
Metrics, by Vertical
Growth & Share, by Vertical
by Traffic Source
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Retail Ecommerce Conversion Rates, by Device, Worldwide
| Timeframe | Q4 2019 | Q1 2020 | Q2 2020 | Q3 2020 | Q4 2020 | |||
|---|---|---|---|---|---|---|---|---|
| Desktop | 3.7% | 2.6% | 2.4% | 2.6% | 2.6% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Mobile phone | 2.1% | 1.8% | 2.1% | 1.9% | 1.8% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: Kibo Commerce, February 2021
Note: represents activity on Kibo's network, broader industry metrics may vary
Methodology: Data is from the February 2021 Kibo Commerce report entitled "Ecommerce Quarterly Benchmarks: Q4 2020." The report analyzes billions of customer sessions across 250+ retailer brands. Kibo Commerce is a cloud-based commerce platform.
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