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Retail Ecommerce Social Traffic Share, by Device, Worldwide
% of total
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Source: Salesforce Commerce Cloud (formerly Demandware), April 2020
Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary
Additional Note: social traffic share = the share of visits where the referring source is a social media platform
Methodology: Data is from the July 2020 Salesforce Commerce Cloud report titled "Q2 2020 Shopping Index." Behavioral data from more than 1 billion shoppers (2.2 billion visits) worldwide interacting with 1,388 sites across 41 countries were analyzed during Q2 2018-Q2 2020. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.
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