Retail Ecommerce Average Order Values, by Vertical, Worldwide

TimeframeQ1 2020Q2 2020Q3 2020Q4 2020Q1 2021
Active, footwearMaximum of two rows can be charted.
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Beauty, hairMaximum of two rows can be charted.
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Beauty, makeupMaximum of two rows can be charted.
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Beauty, skincareMaximum of two rows can be charted.
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Electronics & accessoriesMaximum of two rows can be charted.
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Food & beverageMaximum of two rows can be charted.
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General, handbags & luggageMaximum of two rows can be charted.
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Home, appliancesMaximum of two rows can be charted.
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Home, dining, art & decorMaximum of two rows can be charted.
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Home, furnitureMaximum of two rows can be charted.
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Luxury, handbagsMaximum of two rows can be charted.
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Sporting goodsMaximum of two rows can be charted.
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Methodology: Data is from the April 2021 Salesforce Commerce Cloud report titled "Q1 2021 Shopping Index." Behavioral data from more than 1 billion shoppers (22 billion visits) worldwide interacting with 1,989 sites across 51 countries were analyzed during Q1 2019-Q1 2021. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.

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