Retail Ecommerce Average Discount Rates, by Vertical, Worldwide

TimeframeQ2 2019Q3 2019Q4 2019Q1 2020Q2 2020
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: discount rate = the share of an order amount that was reduced due to merchandise or other discounts; doesnt include product markdowns or reductions in shipping costs

Methodology: Data is from the July 2020 Salesforce Commerce Cloud report titled "Q2 2020 Shopping Index." Behavioral data from more than 1 billion shoppers (2.2 billion visits) worldwide interacting with 1,388 sites across 41 countries were analyzed during Q2 2018-Q2 2020. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.

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