Ecommerce Performance Metrics
Retail Ecommerce Performance Benchmarks, Worldwide
Metrics, by Device
Growth & Share, by Device
Metrics, by Vertical
Growth & Share, by Vertical
by Traffic Source
Export all Data to Excel
Export Chart Image
Retail Ecommerce Performance Metrics, Worldwide
| Timeframe | Q1 2020 | Q2 2020 | Q3 2020 | Q4 2020 | Q1 2021 | |||
|---|---|---|---|---|---|---|---|---|
| Sales growth | 15.0% | 71.0% | N/A | N/A | 58.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Order growth | 17.0% | 56.0% | 54.0% | 49.0% | 46.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Traffic growth | 16.0% | 26.0% | 33.0% | 27.0% | 27.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Average order value | $87.80 | $81.60 | $89.29 | $93.22 | $94.72 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Average spend per visit | $2.59 | $3.95 | $3.13 | $3.82 | $3.39 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Average discount rate | 21.0% | 21.0% | 19.0% | 21.0% | 18.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Social traffic share | 8.0% | 8.0% | N/A | N/A | 9.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: Salesforce Commerce Cloud (formerly Demandware), April 2021
Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary
Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform
Methodology: Data is from the April 2021 Salesforce Commerce Cloud report titled "Q1 2021 Shopping Index." Behavioral data from more than 1 billion shoppers (22 billion visits) worldwide interacting with 1,989 sites across 51 countries were analyzed during Q1 2019-Q1 2021. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.
Insider Intelligence
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.