Paid Search
Search Marketing Performance Benchmarks, Worldwide
Overall
by Search Engine
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Paid Search Ad Performance Metrics, Worldwide
| Timeframe | Q2 2019 | Q3 2019 | Q4 2019 | Q1 2020 | Q1 2021 | |||
|---|---|---|---|---|---|---|---|---|
| Click growth | 9.0% | 4.0% | 9.0% | 4.0% | 66.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Clickthrough rate (CTR) | 2.5% | 2.5% | 2.2% | 2.4% | N/A | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| – CTR growth | 1.0% | -1.0% | 1.0% | -1.0% | -12.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| – CTR growth - keyword ads | N/A | N/A | N/A | N/A | 41.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| – CTR growth - shopping ads | N/A | N/A | N/A | N/A | -13.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Impression growth | 8.0% | 5.0% | 8.0% | 5.0% | 88.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Spending growth | 6.0% | 1.0% | 6.0% | 1.0% | 46.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: Kenshoo, May 2021
Note: represents activity on the Kenshoo platform, broader industry metrics may vary
Additional Note: growth represents year-over-year change
Methodology: Data is from the quarterly Kenshoo report titled "Digital Marketing Snapshot." Data is based on more than 500 billion impressions, 14 billion clicks and $6 billion in advertiser spending across search and social platforms worldwide. Kenshoo has over 3,000 clients across 20 vertical industries and 60 countries that advertise on Baidu, Bing, Facebook Audience Network, Google, Yahoo, Yahoo Japan and Yandex ad networks for all device and OS types. Outlier data has been excluded. Kenshoo is a software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.
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