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United StatesSearch Marketing Performance Benchmarks, Worldwide
Bing Paid Search CTR
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Overall
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Paid Search
by Search Engine
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Paid Search CPC
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Paid Search CTR
Share, by Search Engine
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Search Referrals
by Industry
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Paid Search CPC
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Bing Paid Search CPC
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Google Paid Search CPC
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Paid Search CTR
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Bing Paid Search CTR
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Google Paid Search CTR
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Bing Paid Search Ad Clickthrough Rate (CTR), by Industry, Worldwide

TimeframeQ3 2018Q4 2018Q1 2019Q2 2019Q3 2019
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B2BMaximum of two rows can be charted.
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EducationMaximum of two rows can be charted.
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FinancialMaximum of two rows can be charted.
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HealthcareMaximum of two rows can be charted.
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ManufacturingMaximum of two rows can be charted.
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RetailMaximum of two rows can be charted.
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TechnologyMaximum of two rows can be charted.
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Travel & leisureMaximum of two rows can be charted.
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Source: Marin Software

Note: represents activity among Marin Software clients, broader industry metrics may vary

Methodology: Data is from the November 2019 Marin Software "Digital Advertising Benchmark Report: Q3 2019" Data is based on billions of dollars in combined annualized digital ad spending on paid search, social, mobile and ecommerce from advertisers worldwide across all key industries. Only advertisers active on its platform for the quarters cited were included, measuring key performance indicators on a year-over-year and quarter-over-quarter basis, and removing any outliers with significant YoY or QoQ changes. According to Marin Software, performance of a specific segment may be materially influenced by performance of one or two larger advertisers. Marin Software is a cross-channel performance advertising platform provider.

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