Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Financial marketers can use consumer data to inform the entire customer journey
Article |
Jun 2, 2023
Digital banking in the UK yields profits for Monzo and Chip—for now
Article |
Jun 1, 2023
Worldpay can help Affirm revitalize user growth
Article |
Jun 1, 2023
What does China’s story about retail media tell us about the US’ growth potential?
Article |
Jun 1, 2023
Ad-supported streaming to gain triple the viewers of subscription video this year
Article |
Jun 1, 2023
Over 350 AI executives warn of AI’s ‘risk of extinction’
Article |
May 31, 2023
JPMorgan Chase pairs tech innovations with in-branch interactions to drive customer growth
Article |
May 31, 2023
American Express keeps it cool as it jumps into generative AI frenzy
Article |
May 31, 2023
Disney and YouTube demonstrate how AI is already disrupting advertising
Article |
May 31, 2023
BuzzFeed, Time, TikTok, and other publishers are getting into commerce. Here’s why advertisers should care
Article |
May 31, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Google Paid Search CTR
Search Marketing Performance Benchmarks, Worldwide
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: Marin Software, November 2019 - May 2023
Note: represents activity among Marin Software clients, broader industry metrics may vary
Methodology: Data is from the November 2019 Marin Software "Digital Advertising Benchmark Report: Q3 2019" Data is based on billions of dollars in combined annualized digital ad spending on paid search, social, mobile and ecommerce from advertisers worldwide across all key industries. Only advertisers active on its platform for the quarters cited were included, measuring key performance indicators on a year-over-year and quarter-over-quarter basis, and removing any outliers with significant YoY or QoQ changes. According to Marin Software, performance of a specific segment may be materially influenced by performance of one or two larger advertisers. Marin Software is a cross-channel performance advertising platform provider.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.