Facebook Ad Performance Metrics, Worldwide

TimeframeQ3 2018Q4 2018Q1 2019Q2 2019Q3 2019
Cost per click (CPC)Maximum of two rows can be charted.
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– CPC YoY growthMaximum of two rows can be charted.
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Cost per thousand (CPM)Maximum of two rows can be charted.
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– CPM YoY growthMaximum of two rows can be charted.
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Clickthrough rate (CTR)Maximum of two rows can be charted.
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– CTR YoY growthMaximum of two rows can be charted.
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