Facebook Ad Performance Metrics, Worldwide

TimeframeQ3 2018Q4 2018Q1 2019Q2 2019Q3 2019
Cost per click (CPC)Maximum of two rows can be charted.
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– CPC YoY growthMaximum of two rows can be charted.
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Cost per thousand (CPM)Maximum of two rows can be charted.
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– CPM YoY growthMaximum of two rows can be charted.
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Clickthrough rate (CTR)Maximum of two rows can be charted.
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– CTR YoY growthMaximum of two rows can be charted.
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Source: Nanigans

Note: represents activity on the Nanigans platform, broader industry metrics may vary

Methodology: Data is from the quarterly Nanigans reports titled "Global Facebook Advertising Benchmark Report." Data is based on social ad impressions worldwide measured during each quarter. Data includes ad spending on Facebook native desktop and mobile ads and the Audience Network, and excludes Facebook Exchange and Instagram. Nanigans' clients include direct-response advertisers worldwide in ecommerce, gaming and from other pure-play internet companies. 96% of ad spending from direct-response advertisers was allocated toward domain, dynamic product, mobile app install and unpublished page post ads. Nanigans sees over $700 million in annualized ad spending. Nanigans is an automated advertising software system.

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