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United StatesSocial Media Marketing Performance Benchmarks, Worldwide
Facebook Ads
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Social Media Marketing Performance Benchmarks, Worldwide
Overall
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Social Ads
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Facebook Ads
by Social Network
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Referral Share
by Industry
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Facebook Engagement Rate
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Facebook Posts per Day
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Instagram Engagement Rate
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Instagram Posts per Day
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Twitter Engagement Rate
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Twitter Tweets per Day
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Facebook Ad Performance Metrics, Worldwide

TimeframeQ3 2018Q4 2018Q1 2019Q2 2019Q3 2019
Cost per click (CPC)Maximum of two rows can be charted.
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– CPC YoY growthMaximum of two rows can be charted.
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Cost per thousand (CPM)Maximum of two rows can be charted.
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– CPM YoY growthMaximum of two rows can be charted.
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Clickthrough rate (CTR)Maximum of two rows can be charted.
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– CTR YoY growthMaximum of two rows can be charted.
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