Industries Overview
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Learn More →Twitter Engagement Rate
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Twitter Engagement Rate, by Industry, Worldwide
| Timeframe | 2016 | 2017 | 2018 | 2019 | |||
|---|---|---|---|---|---|---|---|
| Alcohol | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Financial services | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Food & beverage | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Home decor | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Sports teams | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
Source: Rival IQ, March 2020 - May 2023
Note: represents activity on the Rival IQ platform, broader industry metrics may vary
Additional Note: engagement rate is defined as measurable interactions on social media posts, including likes, comments, favorites, retweets, shares, replies, and reactions, and is calculated based on all these interactions divided by total follower count
Methodology: Data is from the annual Rival IQ reports titled "Social Media Industry Benchmark Report." Data is based on billions of engagements across Facebook, Instagram and Twitter; 150 companies with active presences on each social network were randomly selected in each industry, with each having Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers. Rival IQ is a social analytics company.
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