Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Consumers and retailers have very different attitudes toward dynamic pricing
Article |
Mar 30, 2023
Payments M&A activity remains alive and well through fintech funding drought
Article |
Mar 30, 2023
Politicians weigh in on whether US banking needs a regulatory shakeup
Article |
Mar 30, 2023
How ByteDance and Meta are responding to a possible TikTok ban
Article |
Mar 30, 2023
Inclusion is rising in consumer importance, yet video ads are looking less diverse
Article |
Mar 30, 2023
OpenAI in hot seat over GPT-4 successor ambitions as Musk, AI experts apply pressure
Article |
Mar 30, 2023
Gen Z can lead the US life insurance market in the future but needs assurance before signing on
Article |
Mar 29, 2023
4 promising use cases for generative AI in content marketing
Article |
Mar 29, 2023
The power of the human touch in AI-enabled content marketing
Article |
Mar 29, 2023
The UK’s mixed retail outlook
Article |
Mar 29, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Overall Performance Metrics
by Device
by Device & Ad Size
Export all Data to Excel
Export Chart Image
Display Ad Performance Metrics, by Device, US
| Timeframe | Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | Q4 2020 | |||
|---|---|---|---|---|---|---|---|---|
| Desktop | ||||||||
| — In-view time 1+ min rate | 5.3% | 5.2% | 5.3% | 5.2% | 4.9% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| – Fully on-screen rate (no time minimum) | 53.8% | 53.3% | 53.8% | 53.3% | 53.6% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Mobile web | ||||||||
| – In-view time (seconds) | N/A | N/A | N/A | N/A | 16.20 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| — In-view time 5+ sec rate | N/A | N/A | N/A | N/A | 37.2% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| — In-view time 15+ sec rate | N/A | N/A | N/A | N/A | 20.7% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| — In-view time 1+ min rate | N/A | N/A | N/A | N/A | 2.8% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| – Scroll rate | N/A | N/A | N/A | N/A | 83.6% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Mobile in-app | ||||||||
| — In-view time 5+ sec rate | N/A | N/A | N/A | N/A | 46.7% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| — In-view time 15+ sec rate | N/A | N/A | N/A | N/A | 22.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| – Fully on-screen rate (no time minimum) | N/A | N/A | N/A | N/A | 70.4% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| — 1 sec fully on-screen rate | N/A | N/A | N/A | N/A | 59.5% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: Moat, July 2021
Note: represents activity on the Moat Analytics platform, broader industry metrics may vary
Additional Note: in-view rate: percentage of impressions where at least 50% of an ad was in-view for at least one continuous second; in-view time: the length of time an ad has been active and in-view; fully on-screen rate: percentage of impressions where the ad surface was 100% on-screen for any period of time; scroll rate: percentage of impressions where the user scrolled; active page dwell time: average length of time the user was on the page with the window in-focus
Methodology: Data is from the quarterly Moat reports titled "Benchmarks Report." Data is based on billions of display, mobile, native and video ad impressions served daily on connected TV, desktop, smartphone and tablet (in-app and browser) worldwide, primarily in the UK and US, during each quarter. Moat has a significant portion of the top 100 publishers as clients across various industries. Moat Analytics provides digital display, mobile, native and video viewability and attention-based metrics to advertisers, agencies and publishers.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.