Video Ad Performance Metrics
Overall
by Device & Country
by Ad Length
by Purchase Method
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Video Ad Performance Metrics, North America
| Timeframe | Q1 2020 | Q2 2020 | Q3 2020 | Q4 2020 | Q1 2021 | |||
|---|---|---|---|---|---|---|---|---|
| Completion rate | 85.0% | 84.0% | 84.0% | 80.0% | 81.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: Extreme Reach, May 2021
Note: represents activity on the Extreme Reach platform, broader industry metrics may vary
Additional Note: viewability rate is the percent of impressions 50% in-view for at least 2 consecutive seconds; completion rate is the percentage of measurable impressions where the ad played to completion, regardless of viewability; viewable completion rate is the percentage of viewable impressions (in-view for at least 2 consecutive seconds) where the ad played to completion; clickthrough rate (CTR) is the ratio of clicks to measurable impressions
Methodology: Data is from the quarterly Extreme Reach reports titled "Digital Video Benchmarks." Digital video ad impressions were served in North America on the Extreme Reach platform via connected TV, desktop, smartphone (including in-app and web browser) and tablet during each quarter. Impressions were served primarily in the US. Many of Extreme Reach clients are among the Fortune 100 companies. Extreme Reach is a digital video/TV ad server and analytics company.
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