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United StatesVideo Ad Performance Benchmarks, North America
Completion Rates
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by Device
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Overall Ad Performance Metrics
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Clickthrough Rates (CTR)
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Completion Rates
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Impression Share
by Device & Country
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Video Ad Completion Rates
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In-View Times
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Played In-View Rates
by Ad Length
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Completion Rates
by Purchase Method
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Completion Rates
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Video Ad Completion Rates, by Media Type, North America

TimeframeQ1 2020Q2 2020Q3 2020Q4 2020Q1 2021
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Source: Extreme Reach

Note: represents activity on the Extreme Reach platform, broader industry metrics may vary

Additional Note: completion rate is the percentage of measurable impressions where the ad played to completion, regardless of viewability; premium media vendor includes direct sellers of digital inventory; generally broadcast networks or content providers; media aggregator includes sellers of inventory from multiple sources including programmatically sold traffic, generally ad networks, DSPs, or agency trade desks

Methodology: Data is from the quarterly Extreme Reach reports titled "Digital Video Benchmarks." Digital video ad impressions were served in North America on the Extreme Reach platform via connected TV, desktop, smartphone (including in-app and web browser) and tablet during each quarter. Impressions were served primarily in the US. Many of Extreme Reach clients are among the Fortune 100 companies. Extreme Reach is a digital video/TV ad server and analytics company.

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