Video Ad Clickthrough Rates (CTR), by Purchase Method, North America

TimeframeQ4 2018Q1 2019Q2 2019Q3 2019Q4 2019
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Source: Extreme Reach

Note: represents activity on the Extreme Reach platform, broader industry metrics may vary

Additional Note: clickthrough rate (CTR) is the ratio of clicks to measurable impressions; publisher direct includes premium media vendors such as CBS, ESPN, The Huffington Post, Hulu, YouTube, etc.; ad networks/exchanges include media aggregators such as BrightRoll, Q1Media, The Trade Desk, Tremor Video, YuMe, etc.

Methodology: Data is from the quarterly Extreme Reach reports titled "Digital Video Benchmarks." Digital video ad impressions were served in North America on the Extreme Reach platform via connected TV, desktop, smartphone (including in-app and web browser) and tablet during each quarter. Impressions were served primarily in the US. Many of Extreme Reach clients are among the Fortune 100 companies. Extreme Reach is a digital video/TV ad server and analytics company.

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