Video Ad Performance Metrics, by Device, North America

TimeframeQ2 2018Q3 2018Q2 2019Q3 2019Q4 2019
Desktop
– On-screen rateMaximum of two rows can be charted.
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– 1 second in-view rateMaximum of two rows can be charted.
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– 2 second in-view rateMaximum of two rows can be charted.
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– 3 second in-view rateMaximum of two rows can be charted.
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– 5 second in-view rateMaximum of two rows can be charted.
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– Fully on-screen rate (no time minimum)Maximum of two rows can be charted.
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– 1 second fully on-screen rateMaximum of two rows can be charted.
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– 3 second fully on-screen rateMaximum of two rows can be charted.
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– In-view time (seconds)Maximum of two rows can be charted.
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– Played in-view rateMaximum of two rows can be charted.
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– Completion rateMaximum of two rows can be charted.
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– Audible & visible on complete rateMaximum of two rows can be charted.
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– Completion quality rateMaximum of two rows can be charted.
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Mobile
– On-screen rateMaximum of two rows can be charted.
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– 1 second in-view rateMaximum of two rows can be charted.
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– 2 second in-view rateMaximum of two rows can be charted.
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– 3 second in-view rateMaximum of two rows can be charted.
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– 5 second in-view rateMaximum of two rows can be charted.
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– Fully on-screen rate (no time minimum)Maximum of two rows can be charted.
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– 1 second fully on-screen rateMaximum of two rows can be charted.
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– 3 second fully on-screen rateMaximum of two rows can be charted.
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– In-view time (seconds)Maximum of two rows can be charted.
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– Played in-view rateMaximum of two rows can be charted.
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– Completion rateMaximum of two rows can be charted.
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– Audible & visible on complete rateMaximum of two rows can be charted.
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– Completion quality rateMaximum of two rows can be charted.
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