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United StatesVideo Ad Performance Benchmarks, North America
In-View Times
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Overall
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Video Ad Performance Metrics
by Device
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Overall Ad Performance Metrics
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Clickthrough Rates (CTR)
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Completion Rates
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Impression Share
by Device & Country
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Video Ad Completion Rates
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In-View Times
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Played In-View Rates
by Ad Length
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Clickthrough Rates (CTR)
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Completion Rates
by Purchase Method
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Clickthrough Rates (CTR)
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Completion Rates
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Video Ad In-View Times, by Device & Country, North America

seconds
TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q4 2020
Desktop
CanadaMaximum of two rows can be charted.
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MexicoMaximum of two rows can be charted.
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USMaximum of two rows can be charted.
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North AmericaMaximum of two rows can be charted.
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Mobile
CanadaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
MexicoMaximum of two rows can be charted.
Deselect another chart icon to add this one.
USMaximum of two rows can be charted.
Deselect another chart icon to add this one.
North AmericaMaximum of two rows can be charted.
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Source: Moat

Note: represents activity on the Moat Analytics platform, broader industry metrics may vary

Additional Note: in-view time: the average time in seconds that the ad was visible for users who met the requirement for a 2 second in-view impression

Methodology: Data is from the quarterly Moat reports titled "Benchmarks Report." Data is based on billions of display, mobile, native and video ad impressions served daily on connected TV, desktop, smartphone and tablet (in-app and browser) worldwide, primarily in the UK and US, during each quarter. Moat has a significant portion of the top 100 publishers as clients across various industries. Moat Analytics provides digital display, mobile, native and video viewability and attention-based metrics to advertisers, agencies and publishers.

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