Mobile App Acquisition Costs & Engagement Rates, Worldwide

Timeframe201720182020
Cost per installMaximum of two rows can be charted.
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Cost per first purchaseMaximum of two rows can be charted.
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Cost per subscriptionMaximum of two rows can be charted.
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Install-to-purchase rateMaximum of two rows can be charted.
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Install-to-subscription rateMaximum of two rows can be charted.
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