Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Data Table
Source & Notes
Source: Liftoff, November 2020 - May 2023
Note: represents activity on Liftoff's platform for the 12-month period of September 1, 2019 - August 31, 2020, broader industry metrics may vary
Additional Note: acquisition costs represents the average cost to acquire a new user from a paid app install campaign who then completes the action; engagement rates represent the percentage of app installers who complete each action in the app; registration = creates an account; reservation = makes a reservation (for a flight, dinner, hotel or car sharing service); purchase = completes a first purchase; in-app purchase = completes a first purchase using a mobile game app; subscription = subscribes to a paid service (includes dating, gaming, finance and shopping apps)
Methodology: Data is from the October 2020 Liftoff report titled "2020 Mobile App Engagement Index: User Acquisition Trends and Benchmarks." Liftoff analyzed activity on its platform, covering 623 billion ad impressions, 8.8 billions clicks, 478 million events and 381 million app installs between September 1-August 31, 2020. 1,051 app categories were included: dating, finance, gaming, shopping, travel and utility. Liftoff is a provider of mobile app marketing and engagement services.
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