Mobile Content Metrics
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Mobile Content Performance Metrics, by Type, Worldwide
| Timeframe | Q2 2018 | Q3 2018 | Q2 2019 | Q3 2019 | Q4 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Editorial | ||||||||
| – Active page dwell time (sec) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Sponsored | ||||||||
| – Active page dwell time (sec) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| All | ||||||||
Source: Moat, April 2020
Note: includes editorial and sponsored content; represents activity on the Moat Analytics platform, broader industry metrics may vary
Additional Note: scroll rate: the percentage of page views where the user scrolled; active page dwell time: the average length of time the user was on the page with the window in-focus; scroll depth: the percentage of total page length to which the user scrolled
Methodology: Data is from the quarterly Moat reports titled "Benchmarks Report." Data is based on billions of display, mobile, native and video ad impressions served daily on connected TV, desktop, smartphone and tablet (in-app and browser) worldwide, primarily in the UK and US, during each quarter. Moat has a significant portion of the top 100 publishers as clients across various industries. Moat Analytics provides digital display, mobile, native and video viewability and attention-based metrics to advertisers, agencies and publishers.
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