Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing
United StatesMobile Ad Performance Benchmarks, Worldwide
Performance Metrics
Collection Picker Arrow
Mobile Apps
Collection Picker Radio
Performance Metrics
Collection Picker Radio
Acquisition Costs & Engagement Rates
Collection Picker Radio
Retention Rates
Collection Picker Radio
Sessions per User
Collection Picker Radio
Click-to-Install Rate
Collection Picker Radio
Cost per Click (CPC)
Collection Picker Radio
Cost per Install (CPI)
Collection Picker Radio
Cost per Mille (CPM)
Collection Picker Radio
Clickthrough Rate (CTR)
Collection Picker Radio
Fraudulent Install Rate
Collection Picker Radio
Retention Rates
Collection Picker Radio
Retention Rates, by Platform
Collection Picker Radio
Fraud Share
Collection Picker Radio
Retention Rates
Mobile Content
Collection Picker Radio
Mobile Content Metrics
Mobile Display
Collection Picker Radio
Overall Performance Metrics
Collection Picker Radio
In-View Rates
Collection Picker Radio
In-View Times
Mobile Search
Collection Picker Radio
Referral Share, by Search Engine
Collection Picker Radio
Mobile Spending Share
Mobile Social
Collection Picker Radio
Referral Share, by Social Network
Mobile Video
Collection Picker Radio
Overall Performance Metrics
Collections Picker Arrow
Edit Title
edit title
Download ChartExport all Data to Excel
Download ChartExport Chart Image

Mobile App Performance Metrics, Worldwide

TimeframeQ4 2018Q1 2019Q2 2019Q3 2019Q4 2019
Cost per mille (CPM)
$3.81
$3.15
$3.50
$3.08
$3.16
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Cost per install (CPI)
$1.88
$1.59
$1.61
$1.52
$1.37
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Cost per click (CPC)
$0.19
$0.17
$0.19
$0.19
$0.16
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Clickthrough rate (CTR)
1.26%
1.21%
1.24%
1.27%
1.40%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Click-to-install rate
1.59%
1.90%
2.38%
2.45%
2.73%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Fraudulent install rate
8.43%
6.54%
4.97%
4.25%
4.49%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: Adjust

Note: represents activity on Adjust's platform, broader industry metrics may vary

Additional Note: clickthrough rate = ratio of clicks to impressions on an advertising campaign; click-to-install rate = number of clicks an ad receives against the number of eventual installs; cost per mille = average cost of every 1000 impressions on a single ad; cost per click = average cost of every time a user clicks on an ad; cost per install = average cost to acquire a single paid install from an individual user; fraudulent install rate = total percentage of installs tracked which are known to be fraudulent

Methodology: Data is from Adjust's Global Benchmarks 2.0. More than 4 billion app installs across 7,000 apps were analyzed on Adjust's platform from January 1, 2018 to December 31, 2019. Adjust is an attribution and analytics provider for mobile apps.

Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.