Click-to-Install Rate
Mobile Apps
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Mobile App Click-to-Install Rate, by App Category, Worldwide
| Timeframe | Q4 2018 | Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Gaming | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Health & fitness | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Utilities | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: Adjust, February 2020
Note: represents activity on Adjust's platform, broader industry metrics may vary
Additional Note: click-to-install rate = number of clicks an ad receives against the number of eventual installs
Methodology: Data is from Adjust's Global Benchmarks 2.0. More than 4 billion app installs across 7,000 apps were analyzed on Adjust's platform from January 1, 2018 to December 31, 2019. Adjust is an attribution and analytics provider for mobile apps.
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