Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Microsoft’s Bing Chat ads—and their impact on the search advertising industry
Article |
Mar 31, 2023
Kohl’s, Michaels, David’s Bridal launch marketplaces
Article |
Mar 31, 2023
Generative AI provokes mixed feelings about its role in written content
Article |
Mar 31, 2023
Apple Pay Later: How BNPL users may greet Apple’s new product
Article |
Mar 31, 2023
UK policymakers publish an AI regulatory framework that’s flexible enough to cover all sectors
Article |
Mar 31, 2023
Retail clinic use skyrocketed during the pandemic—is that growth sustainable?
Article |
Mar 31, 2023
Week in Review: Microsoft, Google, Netflix, Twitter, and ByteDance make waves
Article |
Mar 31, 2023
6 tips for using ChatGPT and other AI in social media campaigns
Article |
Mar 31, 2023
Synchrony weighs a branded wallet despite potential downsides
Article |
Mar 31, 2023
Will Taiwan respond to TSMC’s call to ramp up chipmaking efforts?
Article |
Mar 31, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Cost per Click (CPC)
Export all Data to Excel
Export Chart Image
Mobile App Cost per Click (CPC), by App Category, Worldwide
| Timeframe | Q4 2018 | Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Business & finance | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Gaming | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Health & fitness | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: Adjust, February 2020
Note: represents activity on Adjust's platform, broader industry metrics may vary
Additional Note: cost per click = average cost of every time a user clicks on an ad
Methodology: Data is from Adjust's Global Benchmarks 2.0. More than 4 billion app installs across 7,000 apps were analyzed on Adjust's platform from January 1, 2018 to December 31, 2019. Adjust is an attribution and analytics provider for mobile apps.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.