Source: Adjust, February 2020 - May 2023
Note: represents activity on Adjust's platform, broader industry metrics may vary
Additional Note: cost per install = average cost to acquire a single paid install from an individual user
Methodology: Data is from Adjust's Global Benchmarks 2.0. More than 4 billion app installs across 7,000 apps were analyzed on Adjust's platform from January 1, 2018 to December 31, 2019. Adjust is an attribution and analytics provider for mobile apps.