Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing
United StatesMobile Ad Performance Benchmarks, Worldwide
Collection Picker Arrow
Mobile Apps
Collection Picker Radio
Click-to-Install Rate
Collection Picker Radio
Cost per Click (CPC)
Collection Picker Radio
Cost per Install (CPI)
Collection Picker Radio
Cost per Mille (CPM)
Collection Picker Radio
Clickthrough Rate (CTR)
Collection Picker Radio
Fraudulent Install Rate
Mobile Content
Collection Picker Radio
Mobile Content Metrics
Mobile Search
Collection Picker Radio
Mobile Spending Share
Collections Picker Arrow
Edit Title
edit title
Download ChartExport all Data to Excel
Download ChartExport Chart Image

Mobile App 30-Day Retention Rates, by App Category, Worldwide

TimeframeQ4 2018Q1 2019Q2 2019Q3 2019Q4 2019
EcommerceMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: Adjust

Note: represents activity on Adjust's platform, broader industry metrics may vary

Additional Note: retention rate = percentage of users that are still using an app 30 days after install

Methodology: Data is from Adjust's Global Benchmarks 2.0. More than 4 billion app installs across 7,000 apps were analyzed on Adjust's platform from January 1, 2018 to December 31, 2019. Adjust is an attribution and analytics provider for mobile apps.

Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.