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Mobile App 30-Day Retention Rates, by Platform, Worldwide
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Source: Adjust, February 2020
Note: represents activity on Adjust's platform, broader industry metrics may vary
Additional Note: retention rate = percentage of users that are still using an app 30 days after install
Methodology: Data is from Adjust's Global Benchmarks 2.0. More than 4 billion app installs across 7,000 apps were analyzed on Adjust's platform from January 1, 2018 to December 31, 2019. Adjust is an attribution and analytics provider for mobile apps.
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