US Voice Assistant User Share, by Age

% of total
Timeframe20222023202420252026
0-11Maximum of two rows can be charted.
Deselect another chart icon to add this one.
12-17Maximum of two rows can be charted.
Deselect another chart icon to add this one.
18-24Maximum of two rows can be charted.
Deselect another chart icon to add this one.
25-34Maximum of two rows can be charted.
Deselect another chart icon to add this one.
35-44Maximum of two rows can be charted.
Deselect another chart icon to add this one.
45-54Maximum of two rows can be charted.
Deselect another chart icon to add this one.
55-64Maximum of two rows can be charted.
Deselect another chart icon to add this one.
65+Maximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: individuals who use voice assistants at least once a month on any device

Additional Note: A voice assistant is intelligent software that responds to voice command and can run on any device, including smartphones, speakers, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars and IoT devices. Examples include Amazon's Alexa, Apple??翻s Siri, Google Assistant, Microsoft??翻s Cortana and Samsung??翻s Bixby.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Become a Client
Powerful data and analysis on nearly every digital topic.