Voice Assistant Users
Among Adults
by Age
by Sex
by Generation
by Brand
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US Voice Assistant Users and Penetration
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Voice assistant users (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, July 2022
Note: individuals of any age who use voice assistants at least once a month on any device
Additional Note: A voice assistant is intelligent software that responds to voice command and can run on any device, including smartphones, speakers, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars and IoT devices. Examples include Amazon's Alexa, Apple’s Siri, Google Assistant, Microsoft’s Cortana and Samsung’s Bixby.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Comparative Estimates from Additional Sources:
Voice assistant users (% of population), US
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,July 2022 | |||||||
| Edison Research,March 2020 |
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